The name Sumifa comes from Sumida + Factory tour. In the Sumifa program, participants can visit factories and galleries around the area to see how products are really made, listen to talks and presentations by manufacturers, and—because “crafts” don’t always need to be things you appreciate just with your eyes—drop in on a variety of partnering restaurants and cafes. This fall, Sumifa activities will be taking place on November 8 and 9, and for more information, you can visit www.sumifa.jp
The second program lets junior high school students learn how some of the Sumida Modern products are made, and get some hands-on experience themselves. The schools program takes place over three days, during which students learn about branding, and see how products are manufactured, packed, and sold.
After reading about Sumida Modern, you might be wondering where you could buy these products, or at least see them in person. TOKYO Solamachi, the shopping area at the base of SKYTREE, is where you can find Sumida City Point, a store that carries many of the items that are sold under the Sumida Modern brand.
For more information about Sumida Modern please visit their official website: sumida-brand.jp（quoted from Japan’s Premier English Magazine – Tokyoweekender)